{"id":1251,"date":"2025-04-22T11:00:00","date_gmt":"2025-04-22T11:00:00","guid":{"rendered":"http:\/\/www.pascaller.com\/?p=1251"},"modified":"2025-04-30T10:59:06","modified_gmt":"2025-04-30T10:59:06","slug":"23-sales-email-templates-with-60-or-higher-open-rates-bonus-templates","status":"publish","type":"post","link":"http:\/\/www.pascaller.com\/index.php\/2025\/04\/22\/23-sales-email-templates-with-60-or-higher-open-rates-bonus-templates\/","title":{"rendered":"23 Sales Email Templates With 60% or Higher Open Rates [+ Bonus Templates]"},"content":{"rendered":"
Research shows that just over 37% of emails<\/a> are opened across all industries. So as you can imagine, capturing a prospect\u2019s attention takes a compelling subject line and a clear message that leads to decisive action. In other words, you need a perfect sales email<\/a>.<\/p>\n Thankfully, there are sales email templates<\/a> that can help you win in inboxes with better open rates, convincing copy, and powerful CTAs.<\/p>\n In this post, I\u2019ll share my best practices for sales introduction emails and then walk you through tried-and-true templates with 60% or higher open rates, 8% or higher click-through rates, and 30% or higher response rates. I’ve lightly edited the templates so you can tweak them for your industry, market, product, and prospect.<\/p>\n Table of Contents<\/strong><\/p>\n <\/a> <\/p>\n <\/strong><\/p>\n How many sales introduction emails are you planning to send today? Consider your prospects. They are likely receiving several sales emails daily \u2014 many of which are spam, full of false promises, or aren\u2019t personalized to the recipient\u2019s needs.<\/p>\n Here are some ways I get my emails noticed.<\/p>\n The subject line<\/a> is the most critical part of an email, with 47% of recipients opening emails<\/a> based on the subject line, and 69% using the same factor to report emails as spam.<\/p>\n If prospects aren\u2019t motivated to explore beyond your subject line, the time and effort you put into the content, messaging, and CTA of your message is for naught.<\/p>\n One trick to boost email opens is to include your recipient\u2019s name in the subject line. Undoubtedly, this gets tricky when you send sales emails at scale. Sales software<\/a> simplifies this process considerably compared to a salesperson\u2019s personal email client. It helps sellers to automate email sequences and personalize messages using your contact list and other CRM data.<\/p>\n The longer the email, the more likely the target recipient will skim or simply ignore the content after a cursory glance.<\/p>\n According to HubSpot research, the ideal sales email length<\/a> is between 50 and 125 words. Brevity and clarity FTW!<\/p>\n Pro tip:<\/strong> During my sales career, I would either end my emails with a line from a testimonial or an ROI statistic. I would invite the prospect to talk about whether they wanted to achieve similar results. I found it effective at motivating responses.<\/p>\n You can\u2019t assume that your prospect knows anything about you or your company. One of the first things you should do is introduce yourself.<\/p>\n Introducing yourself confidently and without gimmicks or false promises is a great way to set yourself apart from the other sales emails a prospect receives that day or week. People buy from people they know, like, or trust.<\/p>\n Don\u2019t be vague. After receiving a sales email, your prospect should have a clear idea of what the next step is. Are you asking them to respond to an email? Should they reach out by phone? Do you need them to schedule a time on your calendar using your meeting scheduler<\/a>?<\/p>\n Include a clear call-to-action in your email so your prospects aren\u2019t left wondering what to do.<\/p>\n Pro tip:<\/strong> I always thought my most important job when I wrote sales emails was keeping the recipient engaged enough to read down to the call to action. I had a fishing analogy where the subject line is the bait and hook that I would cast into the \u201clake,\u201d which represented my target market. The body of the email is how the seller reels in the prospect, and keeps them engaged enough to be drawn \u201cinto the boat\u201d with the call to action.<\/p>\n Set up a custom email signature<\/a> to stand out and appear more trustworthy. It should include your name, job position, and\/or logo of the company you work with.<\/p>\n Add extra contact details like your phone number and links to your website or social accounts. These allow prospects to learn more about you and reach out through other methods if they wish to do so.<\/p>\n Following up is crucial to forwarding the conversation, and you should aim to do it at least two or three times. Sometimes my best email results were from drip campaigns<\/a>.<\/p>\n The first email would be a preview of a sequence of messages that would introduce a concept or campaign message. It told the prospect to anticipate the next email would follow with an offer that would be of great value to them, because I did my research, and was confident it would be of strategic value.<\/p>\n The second email would describe the offer or the promotion and include a content asset like an ebook or a webinar. It would give the prospect the option of acting right away, or tell them to keep an eye out for a third message.<\/p>\n I found that by getting the prospect used to seeing messages from me without a hard sell, they were more likely to open my messages and respond than if I tried to use one email and call to action to try and spark the relationship.<\/p>\n Source<\/em><\/a><\/p>\n<\/a><\/strong><\/p>\n
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1. Make your subject line captivating.<\/strong><\/h3>\n
2. Keep it simple.<\/h3>\n
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3. Introduce yourself.<\/strong><\/h3>\n
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4. Include a clear call-to-action.<\/h3>\n
5. Included a personalized email signature.<\/strong><\/h3>\n
6. Make sure you follow up.<\/strong><\/h3>\n
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