How do you select the right CRM for your team? And how can you ensure that you\u2019re taking full advantage of your CRM?<\/p>\n
In this post, I\u2019ll review 12 of the best CRMs on the market to help you narrow your search. With these example CRMs, I\u2019ll also offer use cases for each tool to provide insight into how you can best use them.<\/p>\n
Table of Contents<\/strong><\/p>\n <\/a> <\/p>\n I\u2019ve used several different tools over the years, ranging from all-in-one CRM platforms to a simple project management system that I\u2019ve automated to fit my needs. Ultimately, the best CRMs support sales activities, customer service, and customer retention.<\/p>\n In a perfect world, CRMs should also integrate with any marketing software to make for a smooth transfer of data. However, that\u2019s not always the case \u2014 and that\u2019s okay too. In my experience, starting somewhere and working to integrate is more effective than waffling on a decision, waiting for the perfect solution, and not ending up with any systems or processes for tracking customer data.<\/p>\n What\u2019s more, with nearly every tool on the market bringing AI into the mix \u2014 the insights and integrations will only get better.<\/p>\n Whether you\u2019re just starting out or are looking for a CRM that meets your needs better than the current solution, I\u2019ve evaluated the following list.<\/p>\n <\/a> <\/p>\n {{ sgMacro.render_ftSnippet({ header: “12 Best CRMs”, content_type: “ordered_list”, list: { items : [ “”HubSpot”, “Salesflare”, “EngageBay”, “Microsoft Dynamics”, “Salesforce”, “Zoho “, “BIGContacts”, “Pipedrive”, “Freshworks “, “ActiveCampaign”, “Close”, “NetSuite” ] }, paragraph: { content: “” } }) }}<\/p>\n Here are 12 CRMs available today and examples of how you might use them.<\/p>\n Source<\/em><\/a><\/p>\n HubSpot is a CRM platform<\/a> \u2014 meaning, it tracks customer relationships, as well as facilitates marketing, sales, and service processes. HubSpot is ideal for any scaling business (whether you\u2019re small, mid-sized, or enterprise) and any team (such as marketing, sales, customer service, operations, or C-suite).<\/p>\n The platform combines Marketing Hub<\/a>, Sales Hub<\/a>, Service Hub<\/a>, and Content Hub<\/a> \u2014 along with hundreds of available integrations<\/a> \u2014 to help you align all internal teams, gather meaningful insights, report on (and share) success and growth opportunities, create remarkable customer experiences, increase adoption, and delight<\/a> your target audience throughout every moment of the buyer\u2019s journey<\/a>.<\/p>\n HubSpot serves as a single source of truth when it comes to managing your customer relationships \u2014 and with an exceptionally easy user experience (UX)<\/a>, you can spend more time on your customers and less time on software management and manual activities.<\/p>\n And speaking of your customers, they are a major part of what differentiates HubSpot from other CRMs on the market \u2014 HubSpot centers everything<\/em> you do around your customers and the customer experience. As a result, you\u2019re able to grow better and help your customers grow better<\/a>, too.<\/p>\n HubSpot syncs every interaction that happens between you and a contact to that contact\u2019s timeline<\/a>. This creates a single source of truth for every member of your team, from sales to marketing to service to ops.<\/p>\n This also makes it easy for your team to refer to and apply that contact data as needed. As a result, you\u2019ll have the data alignment that\u2019s necessary to effectively increase customer loyalty<\/a> and delight<\/a>.<\/p>\n Not to mention, you\u2019ll be saving time in the process since HubSpot will enter, sync, and update your contact data for you \u2014 no more manual entry.<\/p>\n Did You Know?<\/strong> HubSpot Marketing Hub customers saw a 505% return on investment over three years. Check out our whitepaper<\/a> for more insights into the business value of Marketing Hub (just like this one).<\/p>\n![\"Get](\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/cce8490b-7fa9-414a-956e-8a5372564a32.png\")
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1.<\/strong> HubSpot<\/a><\/strong><\/h3>\n
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<\/p>\nExample of HubSpot in Use: Align Your Data<\/strong><\/h4>\n