Ready to dodge the spam folder? Let\u2019s get started.<\/p>\n
Table of Contents<\/strong><\/p>\n <\/a> <\/p>\n Year after year, email is still a powerful tool for marketers to promote products and services and engage new and current customers.<\/p>\n Email marketing campaigns have historically given businesses a high ROI, but with their many different uses, there are other benchmarks that businesses could and should be paying attention to.<\/p>\n Here are some stats that show how and why marketers love to use email.<\/p>\n Source<\/em><\/a><\/p>\n With the rise of AI, marketers now have a new slate of tools to help optimize emails and boost their open and click-through rates. These statistics show that marketers are readily incorporating AI into their workflows, and they are seeing positive results.<\/p>\n Source<\/em><\/a><\/p>\n As of 2025, the average open rate across all businesses has increased to 42.35% \u2014 but don\u2019t get too excited or too depressed. Industry averages can vary widely.<\/p>\n According to Mailerlite, some sectors have high average open rates. Religious institutions, in particular, had the highest open rates at 59.70%, while travel and leisure had the lowest average open rate at 22.57%.<\/p>\n Check how your numbers compare with these open rate statistics.<\/p>\n <\/a> <\/p>\n Time to focus on what catches a reader\u2019s eye first \u2014 the email subject line.<\/p>\n There\u2019s a lot of debate online about how long subject lines should be, what words should be in them, and even to emoji or not to emoji, but I\u2019ve gathered some statistics that clear these debates up and help you achieve the KPIs you\u2019ve been yearning for.<\/p>\n Thankfully, multiple studies have revealed the best ways to make eye-catching and scroll-stopping email subject lines. Personalized subject lines are a big one. Luckily, HubSpot allows you to add personalization tokens<\/a> to your email subject lines.<\/p>\n There are also other ways of jazzing up your subject lines, like mixing in certain keywords or adding numbers. On the flipside, beware of certain things that could hurt your KPIs.<\/p>\n Pro tip:<\/strong> Check out this HubSpot article if you want more open rate statistics<\/a>.<\/p>\n![\"Download](\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/c706e2ec-2e42-4977-a207-44505d19f1fe.png\")
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Sales Email Statistics<\/strong><\/h2>\n
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<\/p>\nThe Return on Investment<\/h3>\n
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<\/p>\nHow AI is Changing Email Marketing<\/h3>\n
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What about open rates?<\/h3>\n
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Email Subject Line Statistics<\/strong><\/h2>\n
What You Need to Know<\/h3>\n
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What to Add and What to Avoid<\/h3>\n
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